Event & Environmental
Concept development, brand extension, and design for events ranging from one-day gatherings to week-long retreats, as well as physical spaces like offices. Experienced in creative direction, hiring and managing freelancers, and collaborating with production, print, marketing, and events teams. Expertise includes designing signage, motion graphics, presentations, environmental branding, booklets, video, and more to create immersive and cohesive experiences.
Wiley Sales Kickoff 2025
Creative Director for Wiley’s week-long global sales kickoff event in Scottsdale, Arizona. Developed the visual identity around the theme “Momentum,” collaborating with the CMO and events team for approval. Led a team of freelancers, a production agency, videographers, lighting designers, and a marketing agency to ensure a cohesive execution. Conceptualized the final night’s “Disco in the Desert” party theme. Designed digital signage, an event app, various collateral, and an extensive suite of video and motion graphics for the event.
frankfurt book fair
Creative Director for Wiley’s stand at this major international book fair. Developed the visual identity around the campaign “Curious and Capable,” the marketing campaign for the year. Worked with events, a stand builder, brand and marketing to ensure a cohesive execution. Designed signage, typography, various collateral, and invites and swag for the stand party.
investor day
Creative Director for Wiley’s first post-Covid Investor Day. Extended the brand to signage, PowerPoint slides, badges, and a stage backdrop. Worked with events, printers, IT, the C-suite, Finance, and the VP of Investor Relations to ensure a cohesive execution.
office design
Creative Director for Wiley’s global office designs and redesigns, spanning locations in Sri Lanka, India, Japan, China, Germany, the UK, and the U.S. Partnered with Facilities to establish a cohesive brand aesthetic through furniture, color palettes, typography, wall decals, privacy screens, artwork, and more. Ensured each office reflected its local culture by incorporating regionally inspired photography and artwork while maintaining a unified global brand presence.
Women and Worth Summit
This one-day summit required a full branding packing, from printed programs and signs to DJ-booth logo application to motion graphics.
Cities Summit
I designed everything from the digital invitation to signage, powerpoint slides, and floor decals for this annual event for city policy makers and business people.
Money20/20
I designed the programs, speaker slides and signage for the #1 FinTech event as a freelancer. The theme that year was “The Money Revolution”. Money20/20 is a division Informa Festivals.
