Marketing
Women and Worth Summit
I developed the branding for the Women & Worth franchise, expanding it into an event activation and a cohesive presence across organic and paid social media.
Worth
house ads
I created the branding for the “new Worth”, moving the brand from a financial one to “worth beyond wealth”– holistic and gender-inclusive. These ads ran on the website, in email newsletters, and on all social platforms.
worth CITIES SUMMIT
I designed a full suite of ads for social and web for this event, extending the franchise from the magazine.
Women and Worth podcast
This was the first iteration of Women and Worth, designed as an editorial feature and then a podcast. I designed ads for the website, email newsletter, and all social platforms.
Wiley brand marketing
I designed the visual style for Wiley’s brand marketing templates, ensuring they were both user-friendly for designers and marketers and crafted to create a distinctive, cohesive brand identity that reinforces brand equity.
WILEY Curious & caPABLE Campaign
I spearheaded the visuals for Wiley’s first cross-functional brand marketing campaign, shaping a cohesive design system that spanned organic and paid social media, our website, a dedicated landing page, a Spotify playlist, YouTube, and a live event.
To ensure long-term impact, I created a playbook enabling Wiley’s products and subbrands across the world to seamlessly leverage campaign assets, reinforcing brand recognition.
The campaign drove strong engagement, with the homepage click-through rate (CTR) soaring 37% above the average for homepage hero banners.
